Firms in the region pursue emerging technologies including biotechnology, nanotechnology, information technology, and hydrogen fuel cell development. The city of Detroit has made efforts to lure the region's growth companies downtown with advantages such as a wireless Internet zone, business tax incentives, entertainment, an international riverfront, and residential high rises. Thus far, the city has had some success, most notably the addition of Compuware World Headquarters, OnStar, regional offices of HP Enterprise Services at Tower 500 of the Renaissance Center, PricewaterhouseCoopers Plaza offices adjacent to Ford Field, and the 2006 completion of Ernst & Young's offices at One Kennedy Square.
Compuware World Headquarters viewed from Bagley Memorial Fountain on Cadillac Square.
On November 12, 2007, Quicken Loans announced its development agreement with the city to move its world headquarters, and 4,000 employees, to downtown Detroit, consolidating its suburban offices, a move considered to be a high importance to city planners to reestablish the historic downtown.[109] The construction sites reserved for development by the agreement include the location of the former Statler on Grand Circus Park and the former Hudson's location.[109] Some Fortune 500 companies headquartered in Detroit include General Motors, auto parts maker American Axle & Manufacturing, and DTE Energy.[110] Other major industries include advertising, law, finance, chemicals, and computer software. Medical service providers such as the Detroit Medical Center and Henry Ford Hospital are major employers in the city.
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